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4 Reasons Why You Need a Brand Audit

A brand audit is like a health check up that provides an in depth analysis of your property brand’s position in the marketplace. An audit gives you the best real time tools to make sure your marketing goes from good enquiries to incredible project sell outs.

A brand audit is like a health check up that provides an in depth analysis of your property brand’s position in the marketplace. An audit gives you the best real time tools to make sure your marketing goes from good enquiries to incredible project sell outs.

It is a great way to see what you need to improve in all aspects of your property development strategy, with everything from digital, brand, video, print & even lifestyle / experience under the microscope.

Here are 4 reasons why you need a brand audit:

1. It helps you determine the positioning of your development

The MAMA team can assist you in mapping out the your website’s goal (for example to fill out a form & generate leads), who your fellow competitors are, who is your buyer profile, your development’s lifestyle strengths (for example location, price), your property market position v competitors, the current property trends and how to optimise your development to achieve sellout.

2. Build for the vastly changing digital landscape

The way you can target people online is constantly changing. Privacy concerns are at the front of people’s mind. Digital analytics are key to accurately determine if your website and social media pages are performing the way they should be. The MAMA team can assist you by using optimised analytical tools to audit the traffic, engagement rate, sessions and conversions. Once this has been undertaken, there will be direction and an opportunity to accurately improve on brand weaknesses.

3. Allows you to control your brand and buyers expectations 

The way your brand appears to potential buyers /investors may be different to what you see. Are you struggling to see engagement from your imagery or video? Does your content need refreshing? MAMA’s content, video/photography  and strategy specialists can help you build new assets which will shine for your development.  

4. Gives you an edge over your competitors

Why stand still when you can move? If something isn’t performing, adaptation and change is the best way forward. At MAMA, we regularly check in with your campaigns progress and conduct a monthly audit report to track changes and see what truly works. 

Want to see how we can assist? Reach out to Brisbane’s leading branding, campaign and property advertising agency today on (07) 3852 3030 or email Julie via jules@mama.com.au