MAMA cuts through the Real Estate Project Marketing clutter to achieve yet another successful sell out campaign for our client.
We congratulate our client, Serenity Residences, on a successful sell out. This wonderful development offered luxury 2-storey terrace homes in a fantastic lifestyle location in the heart of Little Mountain, Caloundra. In just 3 MONTHS, through a range of property advertising techniques, the campaign was able to achieve:
- 1,599,331 impressions
- 61,010 clicks
- 13,674 website visits
- 1,168 leads
- 40 sold out terrace homes
Servo, Maccas, snag, barbie – Australians are no strangers to shortening words and now there is an opportunity to shorten something else! There have been recent changes to domain names and registration in Australia, with the opportunity to now register a shorter domain name ending with “.au”, such as mama.au!
You may think this is the domain registration companies wanting to make more money, however this also presents an opportunity for your competition to buy out your domain name if you do not act upon it. Another risk is for cybercriminals to steal your domain and misuse it by conducting fraudulent activities. This is why it is important to secure your .au domain as soon as possible to mitigate the risk of your domain being taken and exploited by competition or cybercriminals.
STRATEGY
This off-the-plan boutique development SOLD OUT 40 terrace homes in 3 months.
EXECUTION
- Brand identity & full creative
- Copywriting
- Drone aerial and lifestyle location photography
- Digital campaign – all paid platforms
- CPC campaign management
- Project website
- Brochure
- Onsite signage