Overview
- D'Aguilar, Queensland
- 148 Home Sites
- Launched 2020
Archer’s Way Estate is located within the pristine Moreton Bay Region of D’Aguilar and is only a few minutes drive from the Woodford town centre. Archer’s Way offers the next level of rural residential living. All 148 lots over 5 stages are now sold out.
Brand Story
The brand strategy behind Archer’s Way was to find an authentic connection to the community. The Archers, two brothers and their families, were early settlers and farmers in the local Woodford area. They owned the timber mill and were local leaders in the community. The estate was adjoining their land and was one of the thoroughfares they travelled.
Campaign Snapshot
A fully integrated digital campaign including landing page and then website development, digital CPC ads and EDMs. We produced high-quality photography and videography to promote the Estate’s natural surrounding beauty, which has been amongst the main drawcards attracting buyers. Print collateral includes estate brochure, site plans and masterplan. Fitout of onsite sales centre and signage, with local billboards.
Key selling campaign touchpoints
- Estate brochures, masterplan and stage plans
- Digital advertising campaigns
- Full campaign management includes organic and social blogs
- Project landing page and full website
- Drone photography and video footage
- Video production
- Sales Office fitout
- Interactive campaigns on website
- Creative for e-direct mail, cost per click advertisements
- Onsite Signage & Billboards
- Weekly campaign results and monthly cost per sale reports
