Kinara tapped into a clear and growing demand for coastal living that feels both relaxed and connected. Positioned in Bargara, just minutes from Bundaberg CBD, the project appealed to buyers seeking a lifestyle shift, without sacrificing convenience.

Popular with relocating families, first home buyers and investors, Kinara offered more than just land. It presented a future grounded in simplicity, space and everyday access to the coast. From morning swims and beach walks to cafés, parks and local amenities, the lifestyle proposition was immediate and easy to understand.

MAMA Advertising was engaged to create the brand from the ground up, delivering naming, identity and a clear positioning that put lifestyle at the forefront. The result was a brand that felt approachable, aspirational and distinctly local.

With strong market alignment and a clear message, Kinara sold out in just over 14 months, cementing its place as a standout coastal community in the Bundaberg region.

The Kinara campaign was built on a simple principle, clarity over complexity. With a conservative budget, the strategy focused on delivering a cohesive and highly targeted approach that maximised impact across every channel. We developed a full suite of campaign assets, including brand identity, website, brochures, price lists and realestate.com.au copywriting and imagery, supported by digital advertising, EDMs and on-site signage. Each touchpoint was carefully considered to ensure consistency and reinforce the lifestyle-led positioning.A strong focus on digital channels allowed us to efficiently reach and engage the target market, while high-quality creative and messaging ensured the project stood out in a competitive coastal landscape.End-to-end campaign management maintained momentum throughout the sales period, driving consistent enquiry and ultimately contributing to the project’s successful sell-out.

Key selling campaign touchpoints

• Naming, logo, lifestyle-led positioning and visual identity developed
• Website landing page showcasing land, lifestyle and local amenities
• SEO and Google Business Profile optimisation
• Realestate.com.au listings with compelling copywriting and imagery
• Digital advertising campaigns on Meta (Facebook and Instagram)
• Target audience research and buyer profile analysis
• Organic social media content
• Email marketing campaigns (EDMs) to nurture leads
• Brochures and price lists
• On-site signage and billboards
• End-to-end campaign management