Overview
- Nundah, Queensland
- 30 Luxury Townhomes
- Sold Out 2021
This off-the-plan development is comprised of 30 luxury townhomes and SOLD OUT in 5 months. Located in Nundah, one of the most sought after neighbourhoods in Brisbane’s inner-north. This off-the-plan development is comprised of 30 luxury townhomes.
Brand Story
Ferns on the Brook offered 30 luxury 2 & 3 level townhomes in Nundah, which appealed to local buyers, downsizers and young families alike. MAMA’s digital campaign was meticulously targeted to connect with the right audience and generated highly convertible leads.
Campaign Snapshot
The strategy behind “Ferns on the Brook” success consisted of a strong digital presence utilising Facebook, Instagram and Google AdWords as the main lead-generation tools, as well as property portals such as Realestate.com.au and Domain.com.au.
Key selling campaign touchpoints
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Brand identity and key selling campaign messages
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Project brochure, masterplan, & floor plans
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Digital advertising campaign
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Local print advertising
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Full campaign management includes organic and social blogs
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Project landing page and full website
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Drone photography and video footage
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Video production
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Interactive campaigns via website
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Creative for e-direct mail
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Creative campaigns for cost per click advertisements
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Signage & billboards
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Weekly campaign results and monthly cost per sale reports
