At Lucia, you find yourself in the depths of urban life with everything you ever wanted just minutes away. You’re less than 20 minutes from the CBD, minutes from Chermside shopping centre and the transit centre, a buzzing cafe culture lifestyle, gyms and restaurants are all in easy reach.

Lucia Chermside’s release to market was focused around print and digital strategies. A solid digital print inclusive of CPC campaigns and EDMs, as well as an interactive website, made this release a huge success.

Key selling campaign touchpoints

• Brand identity and key selling campaign messages

• Project brochure, masterplan, & floor plans

• Digital advertising campaign

• Local print advertising

• Full campaign management includes organic and social blogs

• Project landing page and full website

• Drone photography and video footage

• Video production

• Interactive campaigns via website

• Creative for e-direct mail

• Creative campaigns for cost per click advertisements

• Signage & billboards

• Weekly campaign results and monthly cost per sale reports