The Audrey was developed as a premium residential apartment project in Indooroopilly, Queensland, designed to set a new benchmark for elevated, luxury living. MAMA Advertising was engaged from the outset to shape the project from the ground up, including naming, brand identity and full project positioning.

The brand was crafted to reflect understated sophistication, architectural elegance and a refined urban lifestyle. From naming through to visual identity, every element was designed to support a high-end market position and appeal to both owner-occupiers and investors seeking quality and exclusivity in a tightly held location.

As construction progressed toward completion, the campaign continued to evolve, reinforcing The Audrey’s presence in-market and driving sustained enquiry through a cohesive and consistent brand experience across all touchpoints.

The Audrey’s campaign was delivered as a fully integrated, end-to-end property marketing strategy spanning brand creation, digital execution and sales support through to project completion.

We led the full creative and strategic rollout, including project naming, logo and brand identity development, website design and build, and a dedicated project landing page. A suite of sales collateral was produced, including brochures, masterplans and floor plans, all aligned to a premium positioning.

A digital-first marketing strategy was implemented across Facebook, Instagram and, realestate.com.au campaigns, supported by local print advertising and ongoing EDM activity. High-quality drone photography and video production were used to showcase both the architecture and surrounding lifestyle.

Full campaign management ensured consistency across all channels, supported by weekly reporting and monthly performance analysis to track efficiency and cost-per-sale outcomes.

Key selling campaign touchpoints

• Project naming, brand identity, logo design and key messaging
• Website landing page showcasing land, lifestyle and local amenities
• Project landing page
• Brochures, masterplan, pricelist and floor plans
• SEO and Google Business Profile optimisation
• Local print advertising
• Drone photography and video production
• EDM creative and database campaigns
• Organic social media content and blog articles
• Signage and billboard advertising
• Weekly reporting and monthly cost-per-sale analysis
• Full end-to-end campaign management across all stages of the project lifecycle
• Realestate.com.au listings with compelling copywriting and imagery
• Digital advertising campaigns on Meta (Facebook and Instagram)
• Target audience research and buyer profile analysis
• End-to-end campaign management