Facebook and Instagram Ads: 4 Reasons Why You Need Them
Facebook and Instagram ads are one of the fastest ways to reach your target audience. MAMA works with you to get the best results by optimising and managing your organic and paid Facebook and Instagram performance.
Facebook and Instagram Ads are one of the fastest ways to reach your target audience, with over 3,961 million users in 2021 (source). It’s an effective way for property developers to communicate with buyers. Facebook and Instagram Ad campaigns can also assist you in building a database of buyers, investors and owner occupier consumer intelligence.
MAMA Facebook Account Managers work with you to get the best results by optimising and managing your organic and paid Facebook performance. Our Facebook specialists research, conduct analysis and implement a content strategy to ensure the best results for your property marketing campaign.
Key Benefits of using Facebook and Instagram Ads
1. Directly Reach Your Target Audience
Facebook and Instagram Ads offer highly segmented audience targeting options, which allow us to reach active buyers for your property development. We also can ensure your Ads exclude those who aren’t your target market, so you know you can reach exactly who you want! At MAMA we know generating quality leads are more important than producing a large quantity of leads.
The Ad targeting options enables us to breakdown audience segments by age, gender, location and interests. Unlike traditional advertising mediums such as magazines or newspapers, you won’t have to worry about guessing who will see your ad.
- Facebook has an advertising audience of 2.14 billion
- Instagram has an advertising audience of 1.16 billion users
- Facebook users spend an average of 34 minutes per day using the platform
- Instagram users spent an average of 30 minutes per day using the platform
- 81% of people use Instagram to help research products and services
2. Repeat, Repeat, Repeat!
It takes on average 7 times for someone to see an advertisement before they retain the information.
It is crucial that you get in front of your target audience and stay there. Facebook and Instagram Ads have the ability to re-target users that have interacted with your development across Facebook, your website or any channel you collect customer information from.
Users can be re-targeted from your own databases, which can help convert your current development project or even showcase a new development to them. If you constantly show your target audience Ads, you have a higher chance of converting them in the highly competitive property industry.
Increasing your touch points means your target audience are more likely to take action.
3. Sell Out Your Development Through Lead Generation
Ultimately, you want to sell out your Development, and Facebook and Instagram make it that much easier with their range of Ad types. MAMA has learnt how to perfect the blend of Ads to achieve a SELL OUT! Facebook and Instagram Ads enable us to tailor the campaign to your specific goals, such as:
- Lead generation
- Website visits
- Page likes
- Brand awareness
- Post engagement
- Video views
- and much more!
Facebook and Instagram make it that much easier for you to capture leads with their on platform lead forms. This means users can submit their contact details via the auto-filled form without leaving Facebook or Instagram! Talk about easy and seamless lead generation! There is also an option to add a button to link to your website if users are wanting more information, which is perfect for further qualifying leads and retaining potential buyers.
4. Analyse Results In Real Time
So, how do we know Facebook and Instagram Ads work? Well, we don’t need to guess, with comprehensive Facebook and Instagram stats available live and on demand we can simply analyse and determine how your Ad is performing. From a wide range of Ad stats and website reports we can report on things like:
- How many people have seen your ad?
- How many leads have we received from the Ad?
- What is the cost per lead from the Ad?
- How many people have visited your website from the ad?
- And so much more!
This ensures we know exactly how your Ad is performing and you have peace of mind.