Located at the intersection of Capestone Boulevard and Napier Avenue, Capestone Village will be the focal point for locals and visitors given its ease of access and ample parking. The retail floor space will be provided predominately over a single level, with destination tenants to be provided on an upper level at the northern portion of the site, which will enjoy views over the lake.

The campaign focussed primarily on the leasing opportunities for potential tenants, while the secondary goals were to engage with the public to build brand awareness for the new village.

 

Key selling campaign touchpoints

• Brand identity and key selling campaign messages

• Project brochure, masterplan, & floor plans

• Digital advertising campaign

• Local print advertising

• Full campaign management includes organic and social blogs

• Project landing page and full website

• Drone photography and video footage

• Video production

• Interactive campaigns via website

• Creative for e-direct mail

• Creative campaigns for cost per click advertisements

• Signage & billboards

• Weekly campaign results and monthly cost per sale reports