The first residential neighbourhood released in Waraba is Lilywood. It will comprise 70 hectares of greenspace, pedestrian and bike paths stretching 6.5km along the Caboolture River, a new state primary school, sporting fields, local parks and a new shopping centre and other amenities. Lilywood Landings sits at the gateway to this new city and will be the first development to be released for sale in 2024. MAMA Advertising was appointed to create the brand, develop the identity and then deliver all the marketing collateral and advertising strategies and campaigns for the project.

Our organic digital campaign with no advertising funds but it has reached audiences up to 14,000 with the current narrative content. This authentic approach to a soft launch has seen a growing number of locals register their interest to buy in Stage One.

Key selling campaign touchpoints

• Estate brochures, masterplan and stage plans
• Digital advertising campaigns
• Organic and social blogs
• Project landing page and full website
• Interactive digital display village
• Drone photography and video footage
• Video production
• Sales Office fitout
• Interactive campaigns on website
• Creative for e-direct mail, cost per click advertisements
• Onsite Signage & Billboards
• Weekly campaign results and monthly cost per sale reports