With the final lots now selling, Park Lake Adare has become a sought-after destination for families seeking quality acreage living. The community is defined by spacious allotments, beautiful natural surroundings and a strong local appeal that makes it truly unique.

Following the successful sell-out of Parklands at Clarendon, MAMA Advertising was engaged to bring the Park Lake Adare brand to life. Our brief was to create a distinctive identity that captured the project’s natural charm, relaxed lifestyle, and premium positioning.

Through a focused, cost-effective marketing approach, the campaign built a strong digital presence and meaningful connections with local audiences. Compelling organic content, emotive imagery and engaging storytelling have positioned Park Lake Adare as a peaceful retreat surrounded by nature, generating highly qualified leads and consistent praise from buyers for its authentic tone and exceptional presentation.

In the final stages, a website refresh was rolled out to reflect the estate’s premium offerings and showcase the remaining lots, ensuring the Park Lake Adare brand continues to resonate with discerning buyers.

Our strategy focused on creating a cohesive, multi-channel approach that showcased the estate’s unique lifestyle offering while driving engagement and leads. From establishing a strong brand identity and clear key selling messages to producing high-quality brochures, masterplans and digital content, every element was designed to capture attention and communicate value. We combined traditional and digital channels, local print, social media and email advertising, alongside interactive website masterplans, drone photography and video production to create an immersive experience for potential buyers. Full campaign management ensured consistent messaging across all touchpoints, from onsite signage to engaging social media content, driving awareness, interest and action at every stage of the buyer journey.

Key selling campaign touchpoints

• Brand identity and campaign messaging, including project naming, logo concepts, and key selling messages
• Project landing page and full website with interactive masterplan
• Brochures, masterplans, stage plans, price lists, presentation folders and covenant brochures
• Business cards and email signatures
• Digital advertising campaigns on Meta (Facebook & Instagram)
• Creative, copywriting and listing management on realestate.com.au
• Local print advertising in newspapers, magazines and publications
• Organic social media content and monthly blog articles
• SEO and Google Business Profile optimisation
• Full campaign management across all marketing channels
• Drone photography and video footage
• Video production and editing
• Creative for electronic direct mail (EDM) campaigns
• Onsite signage, billboards, sold lot boards and entry statements
• Branded drink coasters, bar runners, and beer glasses at the local Golf Club