Our creative approach and strategy were focused on an authentic rural look & feel and a strong sense of community.

We ran local newspaper, press ads and actively promoted local businesses, Council activities & nearby schools through social media and website blogs. We established a dynamic EDM strategy promoting each stage release and frequent construction updates to engage with the database. Achieving an average open rate above 40%, this strategy resulted in significant sales. Soft launch in December 2019 with organic marketing. Covid hit in 2020 and development marketing was put on hold until June 2020.

Our social media strategy used a combination of paid and organic content to target a defined audience, which allowed us to create a cost-effective and high converting marketing campaign. We leveraged off our strong relationship with Queensland’s most renowned builders to organically boost reach and engagement across Facebook and Instagram.

Key selling campaign touchpoints

• Brand identity and key selling campaign messages

• Estate brochure, masterplan, stage plans & covenant brochure

• Digital advertising campaign

• Local print advertising

• Full campaign management includes organic and social blogs

• Project landing page and full website

• Drone photography and video footage

• Video production

• Interactive campaigns via website

• Creative for e-direct mail

• Creative campaigns for cost per click advertisements

• Signage & billboards

• Weekly campaign results and monthly cost per sale reports