Overview

West End, Queensland
3 Tower Apartment Building
Launched 2022

The Lanes is offered as three residential buildings with almost 4,500sqm of resort-style amenities, a new community park, a private dog park and the completion of Tondara Lane within the Montague Markets precinct.

Brand Story

After the success of the Montague Markets project, Property Developer and builder Pradella partnered with MAMA to create a vision for the last chapter of the $1.3BN Riverside West End precinct. The Lanes West End stands as the epitome of luxury living at the heart of the Riverside West End precinct. With its high-end fit-out and impeccable design, it caters to the most discerning owner-occupier buyers. The Lanes embodies the true definition of quality, from customised finishes and thoughtful floor plans to the elevated offerings of abundant recreational and entertainment facilities. The brand elegantly captures the essence of its architecture, where rounded facades and intricate details are a hallmark of its design. It features golden metallic squiggles that gracefully intertwine, mirroring the soft curves and subtle intricacies found in the architectural elements.

Campaign Snapshot

A focused campaign delivering core touchpoints including brand identity and key messaging, project brochures with masterplan and floor plans, a dedicated landing page and website, drone and video production, CPC advertising creative, and supporting signage and billboard exposure.