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Amity Narangba

Project Overview

A magnificent master plan community developed by Dahua Group, Amity Narangba is an exceptional neighbourhood designed for families – with lush green parklands, a brand new kids playground, cycling and walking pathways and high-quality homes.

With ready-to-build lots ranging up to 588sqm and a great selection of high-quality modern homes by some of Queensland’s most renowned builders, Amity offers amazing House & Land packages for everyone. Amity Narangba is ideal for first home buyers, young families and empty-nesters that are looking to become a part of a growing community within an established suburb rich in infrastructure.

Strategy

The ongoing strategy for Amity is heavily focused on strong retail messaging that stands out from the competing land subdivision projects within the suburb. In addition to this a consistent strategy is to build a strong involvement with the Amity residential community through monthly newsletters, enjoyable promotional events, and acknowledging the voices of the community to ensure the community thrives.

Execution

  • Print and digital campaign
  • Campaign management
  • Multiple promotional videos for social platforms
  • Photography
  • Creative for direct mail, website, print advertisements, signage & public relations initiatives
  • Event collateral, signage & sales display