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Capestone Village

Project Overview

Capestone Village is everything you ever wanted in a new retail address. It will take the urban shopping experience to a whole new level and it comes with a package of dividends that’s absolutely unique to this area. Located at the intersection of Capestone Boulevard and Napier Avenue, Capestone Village will be the focal point for locals and visitors given its ease of access and ample parking. The retail floor space will be provided predominately over a single level, with destination tenants to be provided on an upper level at the northern portion of the site, which will enjoy views over the lake.

Strategy

The campaign focussed primarily on the leasing opportunities for potential tenants, while the secondary goals were to engage with the public to build brand awareness for the new village.

Execution

  • Project creation and brand identity
  • Print and digital campaign
  • Campaign management
  • Project website
  • Creative for direct mail, print advertisements, signage & public relations initiatives
  • Event collateral