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Dwell Newstead

Project Overview

Dwell Newstead is a two-tower project in the heart of one of Brisbane’s most sought-after lifestyle suburb. Dwell’s Skyhomes & Penthouses have been specifically designed to work as modular units, giving buyers the choice of 127m2 to 600m2 of space to work with on each level. Cinematic city views, abundant natural light & breezes, and dedicated lift access complete these luxurious residences. Built and developed by DibCorp, and designed by Wiltshire Stevens Architects, Dwell Newstead is anticipated to be completed by late 2019.

Strategy

A fully integrated campaign with a strong presence in the local area. Produce all marketing collateral to respond to the client’s needs while communicating memorable messages to the right target audience in a high-demand market.

Execution

  • New creative for print & digital campaigns
  • Full website for off-the-plan phase
  • Full website for tower 1 completion phase
  • Campaign management
  • Multiple promotion videos including cinema commercial, advertorial video, website videos, email marketing videos, and videos for social platforms
  • Creative for direct mail, print advertisements, vehicle wrap, site signage + hoarding, animated window display advertising, and social media