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Eastpark Bulimba

Project Overview

Eastpark is a premier development in the riverside suburb of Bulimba. Developed by De Luca Corporation and designed by Ellivo Architects, the site comprises of designer apartments and double storey loft homes. Eastpark’s key features include its park side location, resort-style apartments and facilities, and proximity to the Brisbane River and Oxford Street – a popular upmarket retail and dining precinct in Bulimba.

Strategy

We created a brand focusing on the location benefits, presenting a lifestyle that was offered with living at Eastpark, combined with developer De Luca’s experience in the Bulimba area.

Execution

  • Project creation and brand identity
  • Print and digital campaign
  • Campaign management
  • Promotional video
  • Project website
  • Creative for direct mail, print advertisements, signage & public relations initiatives
  • Event collateral & sales display