This boutique luxury
development
LUCIA | CHERMSIDE
A sophisticated retreat in the heart of Chermside, Lucia, a mix of 27, two and three bedroom residences offers a sustainable lifestyle in magnificent spaces that will enrich residents lives both spiritually and physically. At Lucia, you find yourself in the depths of urban life with everything you ever wanted just minutes away. You’re less than 20 minutes from the CBD, minutes from Chermside shopping centre and the transit centre, a buzzing cafe culture lifestyle, gyms and restaurants are all in easy reach.
STRATEGY
Lucia Chermside’s release to market was focused around print and digital strategies. A solid digital print inclusive of CPC campaigns and EDMs, as well as an interactive website, made this release a huge success.
EXECUTION
- Brand identity & full creative
- Copywriting
- Drone aerial and lifestyle location photography
- Digital campaign – all paid platforms
- CPC campaign management
- Project website
- Brochure
- Onsite signage
