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Marine Quarter

Project Overview

Rising 28 storeys, Marine Quarter’s first installment, the Oceanic Tower, will be an oasis on the Broadwater, Gold Coast. Purity and simplicity in design with a great generosity of space and fluidity to the main living areas, uninterrupted views, and endless amenities, all within an unmatched location.

Strategy

An existing project in market that had been launched 8 months earlier and had not generated any quantity of sales. The developer switched selling agents to 360 RMP, and handed the marketing over to MAMA. From there we relaunched on 25 October 2018 with a fresh campaign look and stronger digital marketing strategy. Within 4 months the project has achieved 60% sold with construction committed to commence March 2019.

Execution

  • Print and digital campaign
  • Campaign management
  • Promotional video
  • Photography
  • Creative for direct mail, website, print advertisements, signage & public relations initiatives
  • Event collateral & sales display