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Nero Newstead

Project Overview

Witness the unveiling of Nero Newstead – 9 levels of contemporary apartments, creating a striking architectural form above the heart of dynamic Newstead. Grasp the grandeur of this dramatic visual statement, surrounded by rich culture and amenity. Exceptional facilities underpin this resident­ial paradise, including leisure amenities of a cantilevered pool and sundeck, fully equipped gym, teppanyaki, bar and dining and residents’ lounge with fireplace.

Strategy

Located in one of Brisbane's most sought-after lifestyle suburbs and, at the time, over-supplied, Nero's strategy was focused on standing out from the crowd and engaging with buyers in a highly-competitive market.

Execution

  • Print and digital campaign
  • Rental campaign management
  • Promotional video
  • Project website
  • Creative for direct mail, print advertisements, signage & public relations initiatives
  • Event collateral & sales display