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Haven Newstead

Project Overview

We are very proud to announce that Marquee, Deloitte, Place, andMartin and Martin are the Winners of the 2016 UDIA Marketing Excellence Award for our Haven Newstead Campaign. Congrats to our amazing team on such a big effort!

A major development within luxury apartments in the Newstead River Park, Haven includes a premier collection of 23 luxury penthouse apartments showcasing spectacular panoramic views of the Brisbane River and city skyline. Acclaimed designers, developers, and retail managers including MMO Interiors, Cottee Parker, Richards & Spence, and RL57 each contributed to create a new pinnacle of apartment living. Haven has proven to be our most successful campaign to date.

Haven’s success was formed from a strong digital campaign drawing traction to the project. Each campaign was centred on the premier inclusions of Haven and the huge cosmopolitan success’s of previous works from the developers in neighbouring areas.

Strategy

Haven’s success was formed from a strong digital campaign drawing traction to the project. Each campaign was centred on the premier inclusions of Haven and the huge cosmopolitan success’s of previous works from the developers in neighbouring areas.

Execution

  • Print and digital campaign
  • Campaign management
  • Promotional video
  • Penthouse Collection website
  • Rentals website
  • Campaign creative including direct mail, print advertisements, event collateral, signage & public relations initiatives
  • Event collateral & sales display