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Virtuoso West End

Project Overview

On the last remaining elevated land of West End’s peninsula, Virtuoso perfectly combines luxurious and private residential living with inner city convenience. A series of three, four, and five bedroom layouts deliver expansive riverfront views from all residences in this seven-storey development. Designed to maximise privacy and enhance everyday living, Virtuoso is completed with high-end materials and fixtures throughout. A sophisticated structure allows for a ‘boutique lifestyle’, in which entry lobbies are shared by a maximum of two residences per floor foyer. After undertaking marketing with MAMA, Virtuoso has experienced a record number of sales, with a recent feat of 10 sales in two weeks.


Virtuoso brings an incredibly rare and opulent offering to the Brisbane market in terms of both value and design. A strong brand was created to generate better retention of the project and foster an emotive connection with Virtuoso. Developing team Stockwell have a longstanding, influential position in West End real estate, and this was used to draw greater strength to Virtuoso’s project value.


  • Refresh brand strategy
  • Print and digital campaign
  • Promotional video
  • Project website
  • Campaign management
  • Creative for direct mail, print advertisements, signage & public relations initiatives