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Walan Kangaroo Point

Project Overview

Iconic in its design and unique in execution, Walan is a boutique development in Kangaroo Point comprising of just 14 full floor apartments. The overarching design of Walan embodies its natural surrounds of the Kangaroo Point Cliffs and in unique Australian landscapes.

Award winning architects Bureau Proberts paired with GBW Developments to deliver Walan to the market, presenting a totally innovative design scheme to Brisbane residential.

Walan reached total sell out less than three months.

Strategy

The immediate success of Walan stemmed from garnering fast traction to the project whilst successfully capitalising on the developments distinctive and compelling design. Every element of the campaign focussed on Walan as a totally unique and iconic piece of architecture. Creative strategy was further enhanced through the international success of Bureau Proberts and GBW Developments in their previous works.

Execution

  • Project creation and brand identity
  • Print and digital campaign
  • Campaign management
  • Project website
  • Creative for direct mail, print advertisements, signage & public relations initiatives
  • Event collateral & sales display