The $40 Billion Wake-Up Call

Stop looking at the maps and start looking at the math.

For years, Moreton Bay was the easy bet. You bought land, put up a fence, and waited for the population tide to lift your boat.

It was simple. It was steady. And now, it’s evolving.

The City just dropped a roadmap to 2041 that says one thing clearly: Moreton Bay is no longer the “bit in between”, it is the main event.

We are moving away from an economy that lives off rooftops and moving toward one that feeds on value. If your strategy is just “more of the same,” you risk being left behind.

Council is talking about doubling the economy. $40 billion.

You don’t get there by building more generic sprawl.

The pivot is already happening. Advanced manufacturing, agri-tech, and high-stakes innovation are reshaping the region.

We’re seeing massive “city-building” projects already underway:

• Waraba City: 480-hectare neighbourhood development plan. By 2041, the region is forecast to reach a population of more than 700,000.

• The Mill: A 460-hectare innovation precinct designed to generate $950M in economic benefit.

• North Harbour: A $2.7 billion marina and business park that is already redefining industrial value.

This isn’t just infrastructure. It’s a sign that ambition is shaping the region’s future.

The End of the “Easy” Run

People don’t just want a place to sleep anymore. They want a stake in a city that actually produces something.

They want innovation hubs. They want “knowledge jobs.” They want a reason to stay.

The goal is 100,000 new jobs and 16,000 new businesses.

If your project doesn’t contribute to that vision, you risk falling behind a rapidly evolving market.

Arm yourself with a strategy that understands this new mindset. Be a “Bolder” player, or watch from the sidelines while the region moves forward.

Read the full report card here.

Get your project to market and talk to the leaders in property advertising.

Contact Julie Martin today on 0417 619 414.