A brand is the most valuable piece of
real estate
in the world.
It’s the cornerstone
of the consumers' mind.
44% of homebuyers
will purchase a home they
found using
the Internet.
Creating effective and
engaging branding is our speciality.
Memorable branding generates strong
leads
that convert into solid sales.
People forget 60% per cent of
what
they learn within half a day.
That’s why
communication messages
fall
down the rabbit hole.
More repetition = more retention, it’s the crux of being effective in a crowded market place.
We allocate the media spend when buyers want to buy days, months, even certain times of the day.
We work the strategic creative to work in with media plans. This ensures that the two disciplines work hand in hand – getting our clients the best results.
It’s more effective to advertise continuously – even an occasional post or spot, than to schedule heavy burst of advertising followed by nothing at all. More exposure = more sales.
We work the local knowledge to fit into national and international media buys.
Our brands speak with one distinctive voice – logos, press, brochures, television, radio, on the web, video and any other communication platform you could think of. We project the same unified message. It must be memorable, identifiable and centred on the customer.
We use a well-defined strategy that drives a bulldozer through the heart. We believe the heart buys, the head rationalises and the cash register rings. It’s that simple.