MAMA’s Marketing Moves – Federal Budget 2025
The numbers are in, and the latest Federal Budget isn’t just about balancing the books, it’s about setting the course for Australia’s property market. Whether you’re a developer, investor, or real estate marketer, these policy shifts will shape demand, buyer confidence, and the way properties are positioned in the market. Here’s what you need to know.
First-Home Buyers: More Cash, More Confidence?
The government’s $1.8 billion in power bill relief and the HECS repayment threshold increase to $67,000 could free up cash flow for younger Australians. More disposable income means greater confidence to enter the property market, especially for first-home buyers who’ve been waiting on the sidelines.
Marketing move: Affordability still matters, but buyers get it, homes cost a lot. Shift the focus to security, lifestyle, and long-term gains.
Infrastructure Spending: The Development Play
$7.2 billion is going into upgrading the Bruce Highway, boosting transport links. This means growth corridors that were once considered ‘too far’ are now prime targets for buyers and investors.
Marketing move: Sell the future. Position properties as part of a growing, well-connected community.
Investor Market: Stability Signals Ahead
Easing inflation and steadying interest rates are setting the stage for a more predictable investment climate. While housing supply issues persist, experienced investors know that market dips are buying opportunities, not red flags.
Marketing move: Reassure, don’t hesitate. Promote resilience, steady returns, and property’s long-term value.
The Smart Marketing Pivot
The best campaigns will be those that tap directly into shifting buyer mindsets.
Speak to first-home buyer sentiment
Position homeownership as a smart financial decision, not just a dream.
Sell the infrastructure story
Growth corridors and new transport links are powerful selling points.
Reassure investors
Use market insights to highlight stability and long-term gains.
Let’s position your project for success. Get in touch today.
Contact Julie on 0417 619 414.