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Ferns on the Brook

Project Overview

Ferns on the Brook has achieved a total SELL OUT! This off-the-plan development is comprised of 30 luxury townhomes and SOLD OUT in 6 months.

We congratulate our client Ferns on the Brook for successfully selling out this development located in Nundah, one of the most sought after neighbourhoods in Brisbane’s inner-north. This off-the-plan development is comprised of 30 luxury townhomes and SOLD OUT in 6 months.

Strategy

The strategy behind "Ferns on the Brook" success consisted of a strong digital presence utilising Facebook, Instagram and Google AdWords as the main lead-generation tools, as well as property portals such as Realestate.com.au and Domain.com.au. "Ferns on the Brook" offered 30 luxury townhomes in Nundah, which appealed to local buyers, downsizers and young families alike. Thanks to in-depth target audience research, MAMA's digital campaigns were meticulously targeted to connect with the right audience and to generate high-converting leads.

Execution

  • Project creation and brand identity
  • Print and digital campaign
  • Campaign management
  • Project website
  • Creative for direct mail, print advertisements, signage & public relations initiatives
  • Sales display