A one of a kind community with
good old country values, a place
where people say G’day

SPRING CREEK | BEAUDESERT

A land development located in Beaudesert, under an hour away by car from both the Brisbane CBD and the Gold Coast. Nestled in a historic country town and home to over 14,790 people. With rich fertile soil and abundant water, Beaudesert was built on the back of rural production and agriculture. Beaudesert embraces a healthy & active lifestyle with a true community spirit, where residents enjoy access to high-quality organic goods, locally sourced from the surrounding farms.

STRATEGY

Our strategy was centric to the over-arching theme of “A one of a kind community”, and the marketing reflected these ideals as such. A place where people smile at you as you walk down the street. A place built around sustainability and innovation mixed with good old country values. A place to grow old. A place that is unique and affordable.

EXECUTION

• Project creation and brand identity
• Print and digital campaign
• Campaign management
• Project website
• Creative for direct mail, print advertisements, signage &
  public relations initiatives
• Sales Display