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Spring Creek

Project Overview

Nestled in a historic country town, home to over 14,790 people, and under an hour away by car from both the Brisbane CBD and the Gold Coast. Over the last decade Beaudesert’s annual growth rate has averaged 2.3%. This is double Queensland’s official median growth rate for the same period.

With rich fertile soil and abundant water, Beaudesert was built on the back of rural production and agriculture. Beaudesert embraces a healthy & active lifestyle with a true community spirit, where residents enjoy access to high-quality organic goods, locally sourced from the surrounding farms. Cafes and restaurants, art gallery & cultural centre, hospital and ambulance, fire brigade, police station, library, golf course, historical museum, racecourse and swimming pool, all within a 3-minute drive. Additionally, Beaudesert residents have access
to 8 local schools both state and private.

Spring Creek is just a short walk to the centre of town and all of the amenities that Beaudesert offers.

Strategy

Our strategy was centric to the over-arching theme of "A one of a kind community", and the marketing reflected these ideals as such. A place where people smile at you as you walk down the street. A place built around sustainability and innovation mixed with good old country values. A place where everything that makes your life easier is on your doorstep. A place surrounded by green parks, community gardens, and exclusive residents’ facilities. A place to grow old. A place that is unique and affordable.

Execution

  • Project creation and brand identity
  • Print and digital campaign
  • Campaign management
  • Project website
  • Creative for direct mail, print advertisements, signage & public relations initiatives
  • Event collateral