The Search Bar is Talking Back

The search bar just got a voice, and it’s opening up a new way for buyers to find your property development projects.

For a long time, the property journey has been a multi-channel experience. Buyers don’t just stick to one place, they see a Meta ad while scrolling, click through a Google search, read about a new development in the newspaper, or deep-dive into a bespoke project website.

The launch of the realestate.com.au app for ChatGPT doesn’t change that, it adds a powerful new layer to how that journey begins.

The Australian property market has officially moved from “search” to “conversation.”

This isn’t about replacing the tools we already use. It’s about being present when a buyer is just starting to dream.

Instead of a user trying to fit their life into a search engine’s rigid boxes, they can now speak to ChatGPT like a local expert.

They might ask ChatGPT for a “new apartment near a park with good coffee nearby,” and the AI acts as a digital concierge.

It pulls live data from realestate.com.au to suggest the right fit, serving as a bridge that guides them directly to the portal to take the next step.

We are often asked:

By the time a buyer clicks through from ChatGPT to your listing, they’ve already had a “conversation” about the property.

They are more informed, more targeted, and arguably more ready to engage than a casual scroller.

In 2026, a successful property campaign isn’t just about one platform, it’s about being everywhere the buyer is. The search still ends at the portal or your project website, but it now has a new, conversational starting point.

Our mission is to ensure your projects are optimised to be found, whether a buyer is opening a newspaper, clicking an ad, or starting a chat.

Is your property development project ready for the conversational era?
Contact Julie Martin on 0417 619 414 today.