Unlocking the Power of Data: The Crucial Distinction between Analysis and Insights

In the dynamic world of property advertising, understanding the nuances of data is paramount. To shed light on this, we at MAMA Advertising are excited to provide clarity on the crucial difference between analysis and insights in the context of data utilisation.

Data analysis and data insights are often used interchangeably, but they represent distinct stages in the data-driven decision-making process. While both are integral, they serve unique purposes that can significantly impact business strategies.

Analysis, the first step in this process, is the controlled examination of data. It involves interpreting data, formulating hypotheses, and developing an analytical approach tailored to meet specific brand requirements. Analysis provides a structured foundation upon which data-driven decisions can be made.

Insights, on the other hand, represent the unknown elements that organisations seek to uncover within their data. They are the hidden gems waiting to be discovered. However, gaining insights is not a direct process; it requires an intermediate stage that is both controllable and objective-driven.

This is where data insight comes into play. Data insight is the transformative process of converting raw data into valuable, substantial, and often surprising information and knowledge. These insights, once revealed, play a pivotal role in reshaping company’s advertising and marketing strategies. They lead to innovative and cost-effective solutions that enhance operational efficiency.

At MAMA Advertising, we understand the importance of harnessing the power of data analysis and insights. Our team of experts excels in navigating this intricate terrain, transforming data into actionable insights and helping companies leverage their data to make informed decisions and drive success.

MAMA Advertising is a leading force in the advertising industry. As specialists in the property industry, we have crafted data-driven strategies and defined innovative digital marketing solutions. With a commitment to excellence, we empower property developers to achieve their marketing goals and enhance their competitive advantage through cutting-edge advertising strategies.


What is the difference between analysis and insights?

There’s a significant difference between the two terms, however, particularly when dealing with data. Analysis is something you control, while insight is the unknown that you seek. Because insight is unknown, you need a stage in between that’s controllable and determines your analysis: namely an objective.

Data insight is the process of turning raw data into useful, big and surprising information and knowledge. This knowledge subsequently contributes to reshaping company strategies, resulting in innovative, economical solutions that enhance operational efficiency.


TIPS:  How to analyse data
  1. Establish a goal. First, determine the purpose and key objectives of your data analysis.
  2. Determine the type of data analytics to use. Identify the type of data that can answer your questions.
  3. Determine a plan to produce the data.
  4. Collect the data.
  5. Clean the data.
  6. Evaluate the data.
  7. Visualise the data.


Reach out to Julie Martin, Director, today to discover how our team of data insight specialists can support and enhance your project.