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Summerlin Banyo

Project Overview

A new master planned community in Banyo in Brisbane’s north; Summerlin involves a collection of 3 bedroom townhouses. Activated street fronts, nearby parklands & golf courses, and an abundance of natural scenery against modern townhouse designs and plentiful resident amenities complete the Summerlin experience. This multi-stage development has been an incredibly successful example of digital marketing.

Strategy

The Summerlin brand focused largely on the essence of a new community for residents to become part of. Presenting the story of living in this serene pocket of lifestyle and scenery, Summerlin has become a total invigorated residential opportunity.

Execution

  • Branding
  • Print and digital campaign
  • Campaign management
  • Promotional videos
  • Photography
  • Creative for direct mail, website, print advertisements, signage & public relations initiatives
  • Event collateral & sales display

Summerlin blog 2
Summerlin blog 3
Summerlin blog 4

A powerhouse of strategy and creative

Eve Faulkner

MaMA understood our culture and the journey we wanted to travel

McAndrew Group

Martin and Martin get the mix and theme right first time

Mint Residential