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Summerlin Banyo

Project Overview

A new master planned community in Banyo in Brisbane’s north; Summerlin involves a collection of 3 bedroom townhouses. Activated street fronts, nearby parklands & golf courses, and an abundance of natural scenery against modern townhouse designs and plentiful resident amenities complete the Summerlin experience. This multi-stage development has been an incredibly successful example of digital marketing.

Strategy

The Summerlin brand focused largely on the essence of a new community for residents to become part of. Presenting the story of living in this serene pocket of lifestyle and scenery, Summerlin has become a total invigorated residential opportunity.

Execution

  • Branding
  • Print and digital campaign
  • Campaign management
  • Promotional videos
  • Photography
  • Creative for direct mail, website, print advertisements, signage & public relations initiatives
  • Event collateral & sales display