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Summerlin Banyo

Project Overview

FIRST 3 STAGES SOLD OUT! A thriving new master planned community in Banyo in Brisbane’s north. Summerlin involves a collection of 3 bedroom townhouses, 2 & 3 bedroom apartments, and a newly completed resident facilities including 4100sqm of green space, putting green, community garden, swimming pool, sun deck, yoga lawn, residents lounge with kitchen facilities and gymnasium. Activated street fronts, nearby parklands & golf courses, and an abundance of natural scenery against modern townhouse designs and plentiful resident amenities complete the Summerlin experience. This multi-stage development has been an incredibly successful ongoing example of digital marketing.

Stage 1 – Townhomes – SOLD OUT
Stage 1B – Terrace Homes – SOLD OUT
Stage 2 – Magnolia Apartments – SOLD OUT
Stage 2B – Lily Apartments – NOW SELLING (LIMITED REMAINING)
Stage 6 – Poolside Terrace Homes – NOW SELLING

Strategy

The Summerlin brand focused largely on the essence of a new community for residents to become part of. Presenting the story of living in this serene pocket of lifestyle and scenery, Summerlin has become a total invigorated residential opportunity.

Execution

  • Branding
  • Print and digital campaign
  • Campaign management
  • Promotional videos
  • Photography
  • Creative for direct mail, website, print advertisements, signage & public relations initiatives
  • Event collateral & sales display